Project two for design foundations was 'branding'. The objective of this assignment is to promote an object "unique qualities, its assets and its potential uses." To me the assignment was asking me to create an advertisement with a logo. But my professors advised me to think about my intended audience and try make the graphic representation iconic. Hence, I wanted to show the health benefits of grapefruits and my audience is people in general. Of course I wanted to add humor to my representation. Therefore, I sketched three people at a bus stop; two people that eat grapefruits become grapefruit people(their heads turn into grapefruits) and there is random guy freak out by this.
I played around with photoshop to practice my beginner's level skill. One of my professor suggested to make the background black and white and leave the grapefruit dude in color so he can pop. I received a lot of good feedback and suggestions during my critique; so once I find a computer with photoshop I will changed and add a few details to the end result. Basically, if you eat a grapefruit, you will become a cool grapefruit dude; there will be a few haters, like the young woman on the left, but they're secretly jealous.
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I really like your idea becasue a grapefruit man really get people's attention. I think it is smart that turn the background into black and white color in order to emphasize the grapfruite man. But I think your choice of the grapfruite man figure is not good becasue it doesn't show me health, it only shows me a grapfruite man. Or maybe you can give a grapefruit a personality. Other than this, everything is good in your project.
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